Outbound isn’t about sending emails.

It’s about creating structured deals.

If an email doesn’t become a deal in your system, it doesn’t count.

Step 1: Start With a List

Never ask:
“Who should I pitch?”

Ask:
“Which list are we activating this week?”

Rotate systematically.

Example:

Week 1 → Beauty – UK
Week 2 → UGC – US
Week 3 → Premium Lifestyle
Week 4 → Fitness Coaches

This prevents random outreach.

Step 2: Prioritize Signal-Based Brands

Focus on brands that:

• Recently ran influencer campaigns

• Are actively hiring creators

• Match your pricing bracket

• Align with your niche

Signal-based outbound converts higher.

Step 3: Send Structured Pitches

Every pitch must:

1. Establish authority

2. Explain alignment

3. Suggest one idea

4. Close clearly

Keep it 80–120 words.

Step 4: Track Everything

Every pitch becomes a deal.

Deal stages:
Pitched → Awaiting Reply → Negotiation → Closed

If it’s not tracked, it’s invisible revenue.

Weekly Outbound Standard

Per manager:

• 10–20 pitches

• 3+ Negotiations

• 1+ Closed

Consistency compounds.