Running a Clean Pipeline That Actually Predicts Revenue

Category

Productivity

Written by

Shaun Kevorkian

Time to Read

4 min

A messy pipeline creates false optimism.

A clean pipeline shows real traction.

The Only Stages You Need

Inbound
Pitched
Awaiting Reply
Negotiation
Closed
Rejected

If your system has 12 custom stages, it’s hiding problems.

The Golden Rule

Negotiation = Active Revenue

If you have:

  • 30 Pitched

  • 20 Awaiting Reply

  • 0 Negotiation

You don’t have traction.

Push deals forward.

Weekly Pipeline Reset

Every Friday:

  1. Clear rejected.

  2. Follow up all awaiting reply.

  3. Push 3 deals to negotiation.

  4. Close at least 1.

  5. Review top-performing list.

No stale deals allowed.