How to follow up without being annoying.
Plenty of brand replies only come after a follow-up. Here’s how to nudge without making it awkward, and how to know when it’s time to move on.
1. Wait three to five working days
Brand teams are busy and pitches get buried. One follow-up after three to five working days is normal, and most brands expect it.
2. Reply in the same thread
Follow up on your original email rather than starting a new one. The brand can see your pitch without searching for it, and your follow-up stays short.
3. Keep it to two lines
“Hi Sam, just bumping this in case it got buried. Happy to send rates for the 3 videos if that’s useful.” If you have something new, like a fresh video in the same style, add the link.
4. Know when to move on
After two follow-ups with no answer, let it go. No reply today isn’t a no forever. Keep following the brand and pitch them again when they post their next deal.
A few things that make a follow-up land badly:
- Following up the same day. Give them time to read it first.
- Guilt-tripping. Skip “I haven’t heard back…” and just restate the offer.
- Emailing everyone on the team. Stick to the person you pitched.
- Taking silence personally. Budgets change and briefs get filled. It’s rarely about you.
Quick tip: Creator24 shows you when a brand opens your pitch and pings you the moment they reply, so you know whether to nudge or wait.